The History of Promotional Products

Jan 22

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

How to be an Empathetic Leader and Still Get the Job Done

Dec 24, 2025

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Your Guide to Promotional Shirts

Nov 9, 2025

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

Your Graphic & Web Design Cheat Sheet

Jul 21, 2025

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

6 Helpful Tips to Address Unhappy Customers

Jul 6, 2025

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

Customer Experience + Branding: The Relationship Goals of Marketing

Apr 18, 2025

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

Why You Should Consider A New Hire Welcoming Kit

Apr 4, 2025

Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...

How to Put Together an Onboarding Kit

Mar 21, 2025

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

Lanyards: Everything You Need to Know

Jan 23, 2025

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

What Millennials Want (And How to Work With Them)

Dec 25, 2024

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

5 Ways to Boost Employee Morale

Dec 11, 2024

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

The Power of Perceived Value

Nov 26, 2024

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

6 Benefits of Customer Loyalty Programs

Sep 30, 2024

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

Imprint Everything: A Guide to Printing Methods

Jun 20, 2024

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

The Best Apps For Organization

May 30, 2024

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

How One Hour Can Determine Your Success

Oct 29, 2023

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

How to Protect Your Business From Hackers

Sep 22, 2023

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

Graphic Design Terms Everyone Should Know

Aug 31, 2023

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

3 Things Every Busy Professional Needs

Aug 24, 2023

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

Leading the Workplace: How to Develop Your Leadership Skills

Aug 9, 2023

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...

Branding 101: What Makes a Brand Powerful

Jun 4, 2023

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

5 Simple Tips to Organize and Run Effective Meetings

Apr 13, 2023

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

Giving Back: The Importance of Corporate Social Responsibility

Jan 18, 2023

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

Why You Should Be Having More Fun at Work

Jan 4, 2023

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

8 Graphic Design Mistakes to Avoid

Sep 10, 2022

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

6 Books That Every Business Owner Should Read

May 5, 2022

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

5 Healthy Tips for Business Trips

Mar 8, 2022

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

Corporate Social Responsibility and the Beauty of Giving Back

Dec 27, 2021

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

What’s Up With Unboxing Videos? The Trend You Must Try

Nov 29, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Your Product Decorating Questions Answered

Jun 12, 2021

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

Why You Need Promotional Products

Apr 30, 2021

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...